"The report shows that innovative companies view the recession as a catalyst to support further innovations rather than as a reason to scale back innovation efforts," said Michael Schulte, North America Leader for Capgemini Consulting. "Capgemini Consulting is working with clients to focus on both short-term management and long-term transformation and innovation so they can emerge from the downturn in a stronger position.”
Other report highlights include:
- More than 60 percent of the most successful innovators have developed well-defined processes for promoting and managing their innovation efforts;
- Seventy-five percent of innovation leaders have established clear ways to define and prioritize ideas; and
- Half of innovation leaders have a clear approach for evaluating the success of their efforts.
"This report supports what we’ve been seeing in the marketplace, especially in the consumer products sector", said Bob Fassett, vice president, Consumer Products and Retail , Capgemini Technology Services, "Consumer products companies are identifying consumer’s preferences much better today, and they are adapting their processes to this changed environment. This is allowing consumer products companies to streamline their innovation efforts to support consumers’ increased demands for value."
