According to the study, small businesses said that of those policies most likely to lead to job creation in 2012, “increased access to capital” emerged as #1 (34.8%) followed by tax incentives (23.2%), and regulatory reform (18.3%).
Jeffrey Stibel, Chairman & CEO of Dun & Bradstreet Credibility Corp. said, ”Professor John Paglia’s research on small business is deserving of attention precisely because it strips away all the noise and clutter we hear in the news and uses objective research criteria to tell us why small business owners are not hiring: the answer is access to capital.”
In August 2011, Pepperdine University partnered with Dun & Bradstreet Credibility Corp. to connect researchers to its vast database of small businesses, thereby providing researchers from Pepperdine University with a greatly enlarged pool of small business subjects for Pepperdine’s private capital markets study.
When it comes to seeking financing, small businesses say banks and investors are appealing options – however, most are unsuccessful. Of all financing options, bank loans emerged as the financing source with highest “willingness” for small business to use (70.7%). The next highest was angel financing (35.7%) followed by private equity (28.1%) and venture capital (27.2%). However, results also showed that of 1,667 small businesses that sought bank loans over the past 12 months, just 44.5% were successful. Survey results indicated that business owners on average contacted 2.2 banks and invested between 16-24 hours of time in the process.
“Many businesses are now questioning whether contacting banks for credit is worth the time invested. Taking 16-24 hours away from ‘minding the store’ to pursue a loan can be extremely detrimental to any small business, especially when the odds are not in their favor,” said Paglia. “If we can get credit flowing and hiring picks up, actions such as incentives that support the pursuit of advanced degrees and workforce retraining would set off further creation of much needed, higher-wage jobs.”
The study showed that of those that do plan to hire, sales and marketing skills are in greatest demand (47.8%) followed by skilled labor (41.6%) and service/customer service (38.8%). Also, 83.0% of companies planning to hire indicate they’d need to train those they hire.
With over 99% of companies being privately-held the economy is dependent upon the success of these businesses. The Pepperdine Private Capital Markets Project is a critical step along the path of understanding and increasing the value of private companies and our economy.