- New light vehicle sales (including fleet) in the U.S. for October 2010 is expected to be 927,676 units, up nearly 11 percent from October 2009 and a decrease of 3 percent from September 2010 (on an unadjusted basis)
- The October 2010 forecast translates into a Seasonally Adjusted Annualized Rate (SAAR) of 12.0 million new car sales, up from 11.7 in September 2010
- Retail sales are down nearly 5.1 percent compared to September 2010 but up nearly 12.2 percent from October 2009
- Fleet and rental sales are expected to make up 19 percent of total industry sales
- The industry average incentive spending per unit will be approximately $2,818 in October 2010, which represents an increase of 2.8 percent from September 2010 and an increase of 6.2 percent from October 2009
- Used car sales are estimated to be 2,128,613, down 31 percent from September 2010 and up 8.1 percent from October 2009
- The ratio of new to used vehicle sales is estimated to be 1:2.3 for October 2010
"We continue to see a growth in SAAR, for the overall industry and retail sales, indicating that a recovery is underway," said Jesse Toprak, VP of Industry Trends and Insight at TrueCar.com. "If the trajectory continues in the same path, we could have a strong finish to the year."
