In July, Google Sites continued to rank as the top U.S. video property with a record 8.9 billion videos viewed, making up 42 percent of all videos viewed online. YouTube.com accounted for more than 99 percent of all videos viewed at the property. Viacom Digital ranked second with 812 million (3.8 percent) followed by Microsoft Sites with 631 million videos viewed (3.0 percent).
Top 10 Video Content Properties by Viewers
More than 158 million viewers watched an average of 135 videos during the month of July. Google Sites surpassed its all time high with 121 million unique viewers during the month (74.1 videos per viewer), followed by Microsoft Sites with 65 million viewers (9.8 videos per viewer) and Fox Interactive Media with 52 million viewers (10.8 videos per viewer).
Top Video Ad Networks by Potential Reach
In July, ScanScout Network ranked as the #1 video ad network with a potential reach of 80.1 million viewers, or 50.6 percent of the total viewing audience. Tremor Media ranked second with a potential reach of 71.1 million viewers (44.9 percent penetration) followed by YuMe Video Network with 68.1 million viewers (43.0 percent).
Other notable findings from July 2009 include:
- The top video ad networks in terms of their actual delivered reach were: Tremor Video Network (20.1 percent viewer penetration),
- Brightroll Video Network (17.4 percent), and
- BroadbandEnterprises.com (14.4 percent).
- 81.0 percent of the total U.S. Internet audience viewed online video.
- The average online video viewer watched 500 minutes of video, or 8.3 hours.
- 120.3 million viewers watched 8.9 billion videos on YouTube.com (74.1 videos per viewer).
- 48.2 million viewers watched 518.6 million videos on MySpace.com (10.8 videos per viewer).
- The average Hulu viewer watched 12.0 videos, totaling 1 hour and 13 minutes of videos per viewer.
- The duration of the average online video was 3.7 minutes.
