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Business Owners Proceed with Caution: Outlook Brightens on Sales and Hiring
added: 2011-04-04

One out of two U.S. small business owners expect increased sales in the next six months, but rising non-labor costs threaten to squeeze profits and result in higher selling prices over the same period, according to the PNC Economic Outlook survey's newest findings.

The spring findings of PNC's biannual survey, which began in 2003, show owners' expectations for sales and profits have rebounded from unexpected setbacks last fall along with a brighter outlook for hiring full-time employees. However, 64 percent foresee higher non-labor costs, which will prompt owners to raise prices in an effort to preserve profit margins.

Nearly two in five owners (37 percent) plan to raise their selling prices, while only 7 percent intend to cut prices, indicating a significant rise in pricing pressures compared to recent surveys. Two-thirds plan to increase prices by more than 2 percent, which is the upper bound of the Federal Reserve's preferred inflation "target range."

"The recovery light hasn't turned green, but it's a lighter shade of yellow," said Stuart Hoffman, chief economist for The PNC Financial Services Group, Inc. "The survey results support our view that the half-speed recovery that began in July 2009 is transitioning into a self-sustaining economic expansion for 2011-2012 which will not be derailed by higher energy prices, Europe's sovereign debt problems or the disaster in Japan."

Highlights: More Hiring, Optimism Brightens

The survey, which gauges the mood and sentiment of small and medium sized business owners, found that one quarter (24 percent) expect to hire full-time employees, up slightly from last fall (22 percent) and double the spring 2009 low point (12 percent). Just seven percent plan to reduce full-time staff, significantly lower than 2010 and the survey record of 23 percent in spring 2009.

Other findings about the next six months include:

- Sales and Profits Rebound: Almost half (48 percent) expect their sales to increase compared to 42 percent in the fall. Nearly four in 10 (37 percent) expect profits to increase compared to 31 percent in the fall.

- Energy Prices Will Restrain Growth: Nearly three quarters (72 percent) say that a sustained rise in energy prices would have a negative impact on their business.

- Local Economy - Glass Half Full: The sentiment about local economies is getting brighter, with 62 percent of owners optimistic about their local economies (compared to 57 percent in the fall).

- National View Even Better: Pessimism about the national economy is significantly reduced compared to six months ago, with 58 percent of owners reportedly optimistic about the economy's prospects during the next six months (compared to 41 percent in the fall).


Source: PR Newswire

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